Thursday, 8 December 2011

Working with Visual Weight in Your Designs


Oct 21 2011 by Subeesh Kottay
He is a web developer/designer who specializes in front-end development (JavaScript, HTML, CSS) and PHP development


In design, visual weight is the notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier than others. Visual weight is a powerful concept that allows us to create visual hierarchy, symmetry, balance, and harmony in designs. When applied strategically, the concept of visual weight can help us guide the viewer’s attention to the places we want in a design. This article covers the concept of visual weight and the factors that affect it.

1 comment:

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