Oct 24 2011 by
He is a web developer/designer who specializes in front-end development (JavaScript, HTML, CSS) and PHP development
While many articles try to dissect the process of designing a logo itself, I will attempt to share tips from my experiences with branding-focused logo design for the real world.
Photo by lpwinesWith the surge of "stock" logos, the quality of branding for new companies is literally going downhill. Many new designers fail to see that a logo, unlike any other design element, is literally the face of a company, and hence attached to a much larger beast. You can’t peel it off from a book and slap it onto things like a sticker.
A logo versus a brand
Let’s begin with the fine difference between a logo and a brand:
Logo
"The logo (ideogram), is the image embodying an organization. [...] Logos are meant to represent companies’ brands or corporate identities […]"
- Logo as defined by Wikipedia
Brand and identity
"[A] burning scar [with] bankable value"
- From BusinessWeek
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